We Analyse, Benchmark and Monitor Veterinary Data on approximately 92 million practice transactions
Scroll down to discover more

We anonymously collect:
- Animal ID (which remains anonymous)
- Breed
- Species
- Date of birth
- Practice ID (which remains anonymous)
- Vet ID (who remains anonymous)
- Owner ID (who remains anonymous)
- Date of transaction
- Type of activity
- Products prescribed
- Quantities involved
- Value involved
- Health Plan status

Use animal level data to define your sales strategy
Only by using actual data taken from real cases, from hundreds of vet practices, can you be sure of being able to truly understand the market you operate in. Animalytics™ allows you detailed insights into hundreds, thousands or even tens of thousands of actual cases that take place in UK veterinary practices. You can then use these trends to model your company’s marketing plan confident in the knowledge that you are basing your plans on what really happens in practice.
Smart People. Brilliant ideas Who's behind all this

Alexander Arpino
Technology and OperationsAlexander is the Managing Director of Veterinary Insights, and has been with the company for 15 years. Involved with Animalytics™ since the start, he's seen it grow from test, to trial, to the full version of today.

Alexander Smith
Data analysisYes, another Alexander! Not to be confused with his older (Alexander would say “mature”) namesake, Alex handles many of the data analysis and processing aspects of the Animalytics™ service.

Julia James
Coding and validationJulia joined us recently, and helps Alex with much of the data coding and validation work needed to ensure that Animalytics™ is as representative and as accurate as possible.