We Analyse, Benchmark and Monitor Veterinary Data on approximately 92 million practice transactions

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Animalytics - Unprecedented access to consumption level data in the veterinary industry

Where do we source the Animalytics system data from?

Why is the Animalytics service so significant and distinct in the market?

The Animalytics service offers unprecendented industry access to animal data

What are the game changing questions you would ask if you had access to Animalytics

Animalytics - a service used and trusted by the veterinary industry

Precise Analytics

Our database technology allows extremely focused analysis, meaning that we can drill down from the 92 million plus transactions to those that just match what you're looking for.

Smart Data Mining

We are able to combine a variety of research criteria, to give truly informative sets of responses.

Custom Reporting

Different companies have different research needs. Our reports are created to suit your company’s individual requirements.

We anonymously collect:

Animal ID (which remains anonymous)
Breed
Species
Date of birth
Practice ID (which remains anonymous)
Vet ID (who remains anonymous)
Owner ID (who remains anonymous)
Date of transaction
Type of activity
Products prescribed
Quantities involved
Value involved
Health Plan status

Our Expertise

Use animal level data to define your sales strategy

Only by using actual data taken from real cases, from hundreds of vet practices, can you be sure of being able to truly understand the market you operate in. Animalytics™ allows you detailed insights into hundreds, thousands or even tens of thousands of actual cases that take place in UK veterinary practices. You can then use these trends to model your company’s marketing plan confident in the knowledge that you are basing your plans on what really happens in practice.

Smart People. Brilliant ideas Who's behind all this

Alexander Arpino

Technology and Operations

Alexander is the Managing Director of Veterinary Insights, and has been with the company for 15 years. Involved with Animalytics™ since the start, he's seen it grow from test, to trial, to the full version of today.

Alexander Smith

Data analysis

Yes, another Alexander! Not to be confused with his older (Alexander would say “mature”) namesake, Alex handles many of the data analysis and processing aspects of the Animalytics™ service.

Julia James

Coding and validation

Julia joined us recently, and helps Alex with much of the data coding and validation work needed to ensure that Animalytics™ is as representative and as accurate as possible.